Terms of service

Last updated: 6 September 2026

Draft prepared for legal review. The company details in brackets are completed before launch.

1. Who we are

araldo is operated by [COMPANY LEGAL NAME], [ADDRESS], Switzerland ("we"). These terms govern your use of the service at araldo.ai. By creating an account you accept them.

2. The service

araldo is a software agent that prepares marketing content, replies and, on the Pro plan, ad campaigns for one product, publishes them through the official APIs of the platforms you connect, tracks the results and reports them to you. It works only within the limits and rules you set (approval mode, budget caps, no-go topics, kill switch).

3. Your account and your responsibilities

You must be at least 18 and provide accurate information. You are responsible for the claims made about your product, for holding the rights to the accounts you connect, for complying with the rules of each platform and with advertising and consumer law where you sell, and for keeping your password confidential. You may not use araldo for unlawful, deceptive, discriminatory or harassing content, for mass unsolicited messages, or to promote products in categories forbidden by the platforms.

4. Approval and control

By default nothing is published without your explicit approval. If you choose the veto or full-autopilot modes, you authorise us to publish on your behalf under those rules and remain responsible for the published content. You can stop everything at any time from Settings.

5. Plans, trial and payment

The trial is free for 14 days and requires no card. Paid plans are billed monthly or yearly in advance through Stripe; prices are shown on the pricing page and exclude VAT where applicable. You can cancel at any time; access continues until the end of the paid period. Ad spend is paid by you directly to the advertising platforms and is never part of our fees.

6. Third-party platforms

Publishing depends on the availability and policies of X, LinkedIn, Reddit, Meta and the other platforms. We are not responsible for their outages, rate limits, account suspensions or policy changes. We use only their official APIs and never automate outside them.

7. Data and content

You keep all rights to your product information and to the content published on your accounts. You grant us the licence needed to operate the service. Public results pages are optional and controlled by you. Our processing of personal data is described in the privacy policy.

8. Availability and changes

We aim for high availability but do not guarantee uninterrupted service. We may change features, prices (with 30 days' notice to existing subscribers) or these terms; material changes are notified by email.

9. Liability

The service is provided as is. To the extent permitted by law, our total liability for any claim is limited to the fees you paid in the 12 months before the event; we are not liable for indirect losses, lost profits or damage arising from content you approved or from decisions of third-party platforms. Nothing limits liability for intent or gross negligence.

10. Termination

You can delete your account from Settings at any time; your data is deleted within 30 days except what we must keep for accounting. We may suspend or terminate accounts that breach these terms or endanger the platforms' trust.

11. Law and venue

Swiss law applies. Courts at our registered office have jurisdiction, subject to mandatory consumer protection rules.